BRAND
SERENA LI is driven to blur the boundaries between traditional ready-to-wear and contemporary technical apparel. Rooted in performance and functionality, the brand reimagines classic silhouettes through the lens of technical innovation. By integrating advanced materials and design details from technical apparel, our creations embody a seamless fusion of modern sophistication and cutting-edge style. Each piece is thoughtfully crafted to meet the functional demands of urban life, empowering wearers with versatility, innovation, and refined aesthetics.
Supported by The Suzanne Rogers Fashion Institute
The Suzanne Rogers Fashion Institute (SRFI) in The Creative School at Toronto Metropolitan University is a program dedicated to supporting emerging Canadian fashion designers nationally and internationally.
PRODUCTS
Each garment draws inspiration from the outdoors, utility wear, and the integration of technology into fashion. Our design philosophy challenges traditional silhouettes with unconventional textiles, pushing the boundaries of contemporary fashion to ensure it remains intriguing above all else. We approach techwear from a new perspective, integrating digital experiences into tangible garments. We are deeply committed to quality, employing a made-to-order production system that ensures each garment is crafted with precision and care. This approach allows us to honor the technical complexity of our designs, delivering pieces that are as functional as they are innovative.
