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PRIVACY POLICY

Effective Date: January 1, 2025


SERENA LI ("we," "our," "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.srnali.com ("Website"), shop with us, or engage with our services. Please read this policy carefully to understand our practices regarding your personal data.

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1. Information We Collect
We may collect and process the following types of information:

a. Personal Information

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely through third-party payment providers)


b. Non-Personal Information

  • Browser type and version

  • Device type (e.g., desktop, mobile)

  • IP address

  • Website usage data (e.g., pages visited, time spent on pages)


c. Information You Provide Voluntarily

  • Account details if you create an account with us

  • Responses to surveys or feedback forms

  • Correspondence via email, chat, or customer support

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2. How We Use Your Information
We use your information for the following purposes:

 

  • To process and fulfill orders, including shipping and payment processing

  • To communicate with you about your order, account, or inquiries

  • To improve our Website, products, and services

  • To send promotional offers, newsletters, or updates (if you opt in)

  • To detect and prevent fraud, security breaches, or other illegal activities

  • To comply with legal obligations

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3. Sharing Your Information
We do not sell, rent, or trade your personal data. However, we may share your information with the following parties:


a. Service Providers

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping and logistics providers

  • IT service providers for website hosting and maintenance


b. Legal Obligations

  • To comply with legal requests, such as subpoenas or court orders


c. Business Transfers

 

  • In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the new entity

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4. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Afterward, we securely delete or anonymize the data.

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5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, including:

  • Session cookies: To maintain your shopping cart and session details

  • Analytics cookies: To track website performance and usage (e.g., Google Analytics)

  • Marketing cookies: To display targeted ads based on your preferences


You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

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6. Your Privacy Rights
Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data

  • Correction: Update or correct inaccuracies in your data

  • Deletion: Request the deletion of your data

  • Restriction: Limit the processing of your data

  • Data Portability: Obtain a copy of your data in a structured format

  • Opt-Out: Withdraw consent for marketing communications


To exercise your rights, contact us at info@srnali.com. We may need to verify your identity before processing your request.

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7. Security
We implement appropriate technical and organizational measures to protect your personal data. However, no transmission over the internet or storage system is completely secure. Use caution when sharing sensitive information.

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8. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

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9. Children's Privacy
Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately.

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10. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this page periodically to stay informed.

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Contact Us​

If you have any questions or concerns about this privacy policy, please contact us:


SERENA LI
Email: info@srnali.com

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Last Updated: January 28, 2025

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